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Black-Elegance, sophistication, formality, power, strength, illegality, depression, morbidity, night
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White-Cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility, snow
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Bright Red-Optimistic, dynamic, energizing,
exciting, sexy, intense, stimulating, aggressive,
powerful, energetic, dangerous
International significance-China = good
luck; India = purity; Eastern cultures = signifies
joy when combined with white
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Burgundy-Vigor, elegance, richness,
refinement, leadership, maturity, expensive
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Blue-Truth, healing, tranquility, stability,
peace, harmony, wisdom, trust, calm,
confidence, protection, security, loyalty
International significance-China =
immortality; Hindus = color of Krishna
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Green-Nature, envy, healing, fertility, good luck,
hope, stability, success, generosity
International significance-China & France
= negative significance for package goods; India
= color of Islam; some tropical countries = danger
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Brown-Stability, masculinity, reliability,
comfort, endurance, simplicity, friendship
International significance-Colombia =
discourages sales; India = the color of mourning
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Light Pink-Love, romance, softness, delicacy,
sweetness, friendship, tenderness, fidelity,
compassion
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Bright Yellow-Cheeriness, joy, action,
optimism, happiness, idealism, summer, hope,
imagination, sunshine, philosophy, youth,
International significance-Asia = sacred,
Imperial
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Fuchsia-Hot, sensual, exciting, bright, fun,
energetic, feminine
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Orange-Ambition, fun, happy, energetic,
balance, flamboyant, warmth, enthusiasm,
generosity, vibrant, expansive, organic
International significance-Ireland =
religious significance (Protestant)
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Light Blue-Peace, tranquility, quiet, cool,
clean, soft, pure, understanding
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Purple-Spirituality, royalty, mystery, wisdom,
transformation, independence, enlightenment,
respect, wealth
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Navy-Dignity, credibility, strength, authority,
conservative, trustworthiness, traditional, quiet,
confident, serene
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Beige-Earthy, classic, neutral, warm, soft,
bland, melancholy
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Greenish Yellow-Tart, fruity, acidy, jealousy
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Lime-Tart, fruity, acidy, refreshing, lively,
Revitalizing
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Terra-cotta-Wholesome, earthy, country,
welcoming, warmth, stability, fall, harvest
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Lavender-Enchantment, nostalgia, delicacy,
floral, sweet, fashion
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Teal Blue-Emotional healing, pleasing, rich,
protection, unique, expensive
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Olive Green-Traditional color of peace,
camouflage, classic, adventure
International significance-Military
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Neutral Gray-Neutral, corporate, classic,
practical, cool, timeless, quiet, quality
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